A unique portrait of contemporary life, illustrated by fried chicken, the staff who serve it and the customers who buy it.
Runtime: 45 minutes
The Fried Chicken Shop - Chicken Licken (restaurant) - Netflix
Chicken Licken is a South African fast-food fried chicken restaurant chain. The company had an 80% share of South Africa's fast food market in 2010, tying with McDonald's. According to a case study published by the Henny Penny Corporation in 2011, Chicken Licken is the “largest non-American-owned fried chicken franchise in the world”.
The Fried Chicken Shop - Branding - Netflix
In 1981 Sombonos set up Golden Fried Chicken (Pty) Ltd and registered the trading name Chicken Licken, one of the names of the Henny Penny fable which was suggested by a waiter. The restaurants and packaging have been upgraded and the menu is updated annually, but the company logo has remained unchanged since 1981. Chicken Licken's products cater to the tastes of the local population. The company's most popular product is its hot wings introduced in 1992. Registered trademarks in South Africa include: Soul Food Full house Hot wings Popcorn Chicken Golden Fried Chicken (Pty) Ltd, trading as Chicken Licken, owns the trademark for the word soul in South Africa with respect to “restaurants, snack bars, cafes, fast food outlets, canteens and roadhouses; services connected with the sale and distribution of foodstuffs and refreshments; catering”. Chicken Licken's food is positioned as a more affordable option than that of its main competitors in South Africa, KFC and Nando's. Chicken Licken was ranked second after KFC in the Fast Food and Restaurant Chains category of the Sunday Times Markinor 2007 Top Brands Survey, followed closely by Nando's which was ranked second in the previous year. The survey was based on consumer interviews and took into account factors such as brand awareness and trust. Chicken Licken is a client of the Net#work BBDO advertising agency. The brand is known for its humorous television commercials. Early Chicken Licken commercials were conceptualised by and starred actor and creative director Joe Mafela. Mafela starred in the Zulu television comedy series 'Sgudi 'Snaysi (1986–1992), and authored the company's “It's good, good, good, it's good its nice” jingle during the making of a Chicken Licken commercial in 1986. A subsequent retro style advertising campaign featured Dr CL Phunk, a character played by African-American actor Sydney Hall who dispenses Chicken Licken as a cure-all. In 2007 George Sombonos won the inaugural Creative Circle's Marketer of the Year award for advertising agency clients for “25 Yrs of Soul”, a nostalgic commercial featuring the 1983 hit song “Burn Out” by local musician Sipho “Hotstix” Mabuse. In 2013 he won the Marketing Leadership and Innovation Award category of the Loerie Awards.
The Fried Chicken Shop - References - Netflix